Mercedes - EQC.
Road tripping Auckland’s Hibiscus Coast with Sean Fitzpatrick.

Project Scope

Video Production

Credits

Agency - We are likeminds
Director - Luke Thornborough
Director of Photography - James Hunter & Robert M Hunter
Drone Pilot - Robert M Hunter
Post Production - Luke Thornborough

Aim

On a picturesque road trip north of Auckland, All Blacks legend Sean Fitzgerald reflects on New Zealand while he retraces the holidays of his youth. Hitting the road in the all-electric Mercedes-Benz EQC, the sporting legend swaps the highway for the scenic route on a trip down memory lane

 
 
A man walking into Puhoi Valley Café & Cheese Store, with a sign welcoming customers and indicating cheese cellar and tasting, and a grey SUV parked nearby, surrounded by greenery on a sunny day.
A silver Mercedes-Benz EQC 400 electric SUV parked on a beach, with a man in shorts and a jacket standing beside it, looking out at the ocean under a large tree.
A man standing next to a black electric vehicle, with an electric charging station in the background.
 

BTS

 
A man standing outdoors, leaning against a silver car, with trees and a fence in the background, with overlaid text about electric vehicle concepts.
A smartphone displaying an image of a man next to a silver electric Mercedes-Benz EQC 4MATIC vehicle parked outdoors near a large tree, with text overlay about rugby legend Sean Fitzpatrick.
A smartphone screen showing a photo of a silver luxury SUV parked on a road with a scenic background of lush green hills and a bridge. The screen also displays a quote about New Zealand.